facebook repeals opt-out Beacon ads
How is Facebook worth a supposed $15 billion in three years (say it out loud a few times)? It has something to do with the worth of the masses of data it now has on its growing population of users and the opportunities to monetise this. Just today after facebookers protested, Facebook apologised for it’s default ‘opt-out’ rather than ‘opt-in’ to its Beacon advertising technology. It is an interesting one as we’re all bombarded with advertising where ever we go online these days and perhaps Beacon in some user controlled manner can actually assist in bringing us contextual and relevant ads instead of ones we simply switch off to. However, the pitfalls exist where Beacon advertising begins to negatively intrude on our privacy. Do we really want everyone to know our online buying habits?
digital marketing
I’ve spent a significant amount of time learning even more about digital marketing and speaking about it this week at a conference. It prompted me to update my blogging technology, so welcome to the new space. It’s best not to reinvent the wheel sometimes so here’s to a new era of sam-moo-rai blogging. Also, I chose the VodPodPod widget to feature on the side panel of this blog as we came to the conclusion that in Web 2.0 terms, IPTV is really the next big thing about to explode. The need for speed grows with it’s oncoming and just this week were news stories related to next-generation access to broadband. It will definitely be an area to keep our eyes on.
